News23 June 2026
The twist? The project is all about Ada!
Our students have been handed a real-world challenge to work in teams with the goal of designing a digital marketing campaign. The aim will be to raise awareness, engage communities like our Ada Alumni, and help support Ada’s upcoming 10th-anniversary celebrations.
Under the guidance of dedicated TCS mentors, the students are currently tackling this brief by breaking it down into three core components. Fundraising, digital technologies and marketing.
Students are learning firsthand that fundraising isn’t just about asking for support but about identifying a target audience, understanding their values and building an emotional connection. Teams are then exploring how to use digital technology to turn a mission into something people genuinely connect with.
The final piece of the puzzle is figuring out how to actually attract those supporters. Students are diving into audience research, creating user personas, and crafting powerful stories as well as learning that consistent messaging is the key to turning a great idea into a movement.
A huge shoutout to our very own Amara Ochefu and Benjamin Rix for making invaluable opportunities like this possible for our students!
Follow along on our socials, and check out more on our sixth form here.