News2 January 2026
Over the course of a week, Simply Business supported our Year 12 Business students through three engaging workshops led by Tom Parson. During the sessions, students explored how to develop their own business ideas, from AI coaching tools and innovative crossword apps to Duolingo-meets-Bitesize learning solutions.
The week then culminated in a final pitch event, where students presented their ideas to a panel of Simply Business judges and after lively deliberation… a winner was crowned!
Simply Business is one of the UK’s largest digital business insurance providers with over 1,000 employees now supporting nearly one million small business owners and self-employed people across the UK and beyond.
Our partnership gives students valuable insight into how business ideas are shaped, evaluated and communicated in the real world. This is essential in helping to prepare them for their future digital careers and sits at the heart of what we do at Ada, designing education with real-world relevance and strong industry alignment. All Ada students, across all 4 pathways and 2 campuses, engage directly with employers and professionals who bring lived experience, real business challenges and mentorship into the learning journey.
We couldn’t be more proud of our Year 12 cohort for their hard work, creativity and enthusiasm throughout this experience. We’re sure there’ll be more partnerships and student achievements to come as we continue to bridge education and industry, one collaboration at a time!